Plusgreen(+Green) is a company with roots in Finland. Founded by Mbi Bate Eya, it was officially registered in 2024 with a mission to tackle domestic food waste. We are
driven by a commitment to global sustainability, aligning our efforts with the
UN, USA, EU, and other international organizations to address pressing
environmental issues through the UN’s Sustainable Development Goals.
Motivation
Our motivation stems from the alarming statistic that food waste accounts for 8-10% of greenhouse gases, with households contributing over 60% of this waste. We believe that effective solutions must focus on the primary contributors—households. By addressing the behavioral causes of food waste and providing practical support, we aim to make a significant impact on reducing domestic food waste.
Vision
To create a world where every
household actively contributes to a sustainable future by minimizing food
waste, fostering a harmonious relationship between daily living and
environmental stewardship.
Mission
To empower households with the
knowledge, tools, and motivation needed to significantly reduce domestic food
waste, thereby supporting global sustainability goals and protecting the
environment for future generations.
How We Started
Plusgreen was born out of a desire to join the global call to action for sustainability. Recognizing the gap in solutions targeting household food waste, we set out to create innovative approaches that place households at the center of the solution. Our journey began with a clear vision to inspire behavioral change and provide the necessary tools and resources to help households make mindful choices.
Founder
(Mbi Bate Eya) during the initial phase of the development of eco-conscious
products.
Our Approach
Our approach to combating the issue of domestic food waste is centered on bellow 3 main pillars. They govern most of the design choices we make, and you wouldn't be surprised to find some (if not all) of the bellow applied to our products and service
Behavioral Change
Innovatively communicate the impact
of food waste on beloved aspects of nature to inspire mindful choices.
Constant Reminders
Integrate sustainability messages into everyday items to keep the importance of reducing food waste top of mind.
Practical Support
Provide households with easy-to-use
solutions, tools, and resources to help them make informed and sustainable food
choices.
At Plusgreen, we believe that the
fight against food waste starts at home. We recognize that households are the
primary contributors to this issue, and we are committed to placing them at the
heart of all solutions. By addressing the behavioral causes of food waste and
providing continuous support and education, we aim to transform everyday habits
and create a lasting positive impact on the environment. Our dedication to this
cause is unwavering, and we strive to inspire a global movement towards a more
sustainable and mindful way of living. Together, we can protect the planet and
ensure a healthier future for all.
Welcome to our world! Here, you'll
uncover the passion that drives us and the inspiring journey that shaped our
beginnings. Dive into our story, where every milestone reflects our commitment
to excellence and innovation, and discover the values that inspire us to serve
you better every day.